Adding value to waste carrots. MacTavish:West finds a source of bioactives in waste carrots
The problem: A major UK carrot producer asked MacTavish:West to examine potential for converting waste carrots into higher value products than animal feed. Waste volumes can run into many tonnes per week.
The solution: MacTavish:West reviewed bioactives in carrots of interest to different potential market sectors, outlining potential volumes, value and processing steps & equipment required. Samples were submitted for trial extraction to examine suitability and to assess final product quality.
The results: The client is now investigating market potential for new, unique higher-value products from waste carrots.
"Tasty Feedback"
MacTavish:West reviewed the market potential for a wide range of non-food opportunities and crops for a comparative business plan. They provided detailed and insightful information, enabling us to make a sound and reasoned decision.
John Tugman
Brunel Promotions