‘Scratch and Sniff’ Lily labels
Winchester Growers is the UK’s major producer of scented flowers for the cut flower market. To promote a specific variety in Waitrose supermarkets, a ‘Scratch and Sniff’ label was desired. MacTavish:West and a leading natural perfumer assessed the organoleptic fragrance profile* from cv Pandora and then worked with fragrance houses across Europe to develop a synthetic fragrance blend which evoked the natural fragrance. This was then formulated into a print varnish, and after 7 iterations: Voila! Scratch and Sniff Pandora labels ready for launch in-store, at a price that worked even at high volumes.
*Organoleptic Profile: ‘A warm exotic base with a ripe fruit (melon) middle and a topnote of muguet and violet; very balanced and well rounded.’
"Tasty Feedback"
“I have found MacTavish Consulting Ltd to be a very responsive and market aware professional service, giving our business rapid reaction and thorough investigations to the scientific challenges and opportunities that we face to develop and support our business day to day. This has been accomplished with a very practical, cost efficient and enthusiastic approach”
Graham Forber
G's Marketing