‘Scratch and Sniff’ Lily labels

Winchester Growers is the UK’s major producer of scented flowers for the cut flower market. To promote a specific variety for Mother’s Day in Waitrose supermarkets, a ‘Scratch and Sniff’ label was desired. MacTavish:West and a leading natural perfumer assessed the organoleptic fragrance profile* from cv Pandora and then worked with fragrance houses across Europe to develop a synthetic fragrance blend which evoked the natural fragrance. This was then formulated into a print varnish, and after 7 iterations: Voila! Scratch and Sniff Pandora labels ready for launch in-store, at a price that worked even at high volumes.

*Organoleptic Profile: ‘A warm exotic base with a ripe fruit (melon) middle and a topnote of muguet and violet; very balanced and well rounded.’