Soft fruit by-products valued
The opportunity: A leading propagator of soft fruit plants had a supply of plant material with no market for it.
The activity: After a brief review of potential bioactives of interest, MacTavish:West sourced analysis of the plant material. This was compared with commercial material from the same plant currently used as a herbal tea. A potential market for the product was identified in horse feed. Larger samples of material were obtained and milled, and feeding trials commenced to test safety and efficacy.
The solution: A potential new market for this previous waste product has been identified, a purchaser has been linked up, and subject to contract, our client will commence supply in the 2010 season.
"Tasty Feedback"
“I have found MacTavish Consulting Ltd to be a very responsive and market aware professional service, giving our business rapid reaction and thorough investigations to the scientific challenges and opportunities that we face to develop and support our business day to day. This has been accomplished with a very practical, cost efficient and enthusiastic approach”
Graham Forber
G's Marketing