Health Claims for Fruit & Veg: the Facts
Health Claims for Fruit & Veg: The Facts' FREE event at Stockbridge Technology Centre, June 23rd 2010 for producers, processors and retailers, to discuss what is a health claim, what the potential benefits are and how to get one.
We will start with a precis of what a health claim actually is, and an introduction to EFSA from Leatherhead Food Research, then lead on to what impact having a health claim can make on sales.
After a yummy, locally sourced lunch, we will learn about specific health claims for specific fruit and vegetables, including broccoli, carrots, beetroot, berries and tomatoes. This event is aimed at large producers, producer groups, grower associations, fruit and vegetable processors and retailers.
To register interest in attending this FREE event please email emma.fisk@stc-nyorks.co.uk
"Tasty Feedback"
MacTavish-West are just the sort of people we like to have presenting at our Produce Marketing Association (Australia-New Zealand) Fresh Forums: smart, articulate and with good first-hand experience on what’s needed to increase sales of fresh produce. They have worked with companies that have successfully increased sales through clever differentiation strategies – this is just the sort of information our delegates want to hear”
Michael Worthington
CEO PMA Aus-NZ