Boronia into shampoo

‘We were faced with a tightly-priced fragrance brief with a naturals-only stipulation. It was clear that we needed to bring in some new raw materials and ideas. We contacted Dr Mactavish-West who came to our site to meet with our technical and commercial teams. At the meeting she suggested a unique novel natural raw material that we had previously not seen. Within two weeks we had samples and a commercial quote. The material was excellent; it was cheaper than the material that we had identified and due to its unusual component profile the amount we needed was approximately 25% of that of our original raw material, formulations worked well and we were able to produce exactly the right note in our material.

Every company prides itself in raw material knowledge and sourcing but there are times when bringing in expertise is the fastest way to motivate your team and to bring in new ideas. It was clear that Dr MacTavish-West was the perfect fit for our organisation; a balance of technical expertise and commercial savvy; she not only understood what we were doing from a fragrance point of view but had a prefect grasp of our commercial position. The material that was developed was launched within the year and now enjoys great commercial success.’ Senior Natural Perfumer, leading UK fragrance house.