Communicating your message
“People change and forget to tell each other.” Lillian Hellman
MacTavish:West works with leading PR agencies and marketeers to help communicate your messages with a scientific 'hook'. We prepare the groundwork, get the proof, and draft the angle - then let the editors do their bit.
Successful recent examples include:
'Sun, Sea and Chantenay': Pam Lloyd PR and Freshgro
'Albion strawberry: what an English strawberry should taste like': Hargreaves Plants
"Tasty Feedback"
We needed to find and promote points of difference for a strawberry cultivar, so we asked MacTavish:West to help us. They were fast, thorough and effective at finding unique points, and supporting them with sound science, presented in a user friendly format.
Rupert Hargreaves
Hargreaves Plants