Communicating your message
Winchester Growers is the UK’s major producer of scented flowers for the cut flower market. To promote a specific variety for Mother’s Day in Waitrose supermarkets, a ‘Scratch and Sniff’ label was desired.
MacTavish:West is linked with G's radish promotional campaign.
MacTavish:West is linked with Marshalls Bellaverde Promotional Campaign
The problem: the Isles of Scilly Scented Narcissi growers wanted to define the fragrance of key varieties for marketing and promotional purposes.
The problem: Hargreaves Plants (Lincs., UK) asked MacTavish:West to try and find points of difference for one of their strawberry plant varieties (cv Albion), in time for a Wimbledon launch.
The problem: Freshgro, the UK’s largest produce of Chantenay carrots needed help delivering more technical nutritional, flavour and health stories for their PR campaign, via Pam Lloyd PR.
"Tasty Feedback"
We needed to find and promote points of difference for a strawberry cultivar, so we asked MacTavish:West to help us. They were fast, thorough and effective at finding unique points, and supporting them with sound science, presented in a user friendly format.
Rupert Hargreaves
Hargreaves Plants