Fragrance
Winchester Growers is the UK’s major producer of scented flowers for the cut flower market. To promote a specific variety in Waitrose supermarkets, a ‘Scratch and Sniff’ label was desired.
The problem: A freelance journalist wanted an interesting story about perfume, linked with celebrity. She asked MacTavish:West if we could assess celebrity perfumes ‘blind’ and describe them and what it said about the person who wore them.
The problem: the Isles of Scilly Scented Narcissi growers wanted to define the fragrance of key varieties for marketing and promotional purposes.
The problem: The UK’s largest producer and importer of scented cut flowers wanted a unique recreation of the fragrance of their new variety, and a ‘Scratch and Sniff’ label to use in pull-out promotions in magazines and on the sleeve of the bouquet.
"Tasty Feedback"
“I have found MacTavish Consulting Ltd to be a very responsive and market aware professional service, giving our business rapid reaction and thorough investigations to the scientific challenges and opportunities that we face to develop and support our business day to day. This has been accomplished with a very practical, cost efficient and enthusiastic approach”
Graham Forber
G's Marketing