Flavours
Tastier Beetroot A major UK beetroot producer wanted to test the effect of a new cooking method on the quality of cooked beetroot.
The problem: The Yorkshire-based Regional Food Group wanted to find points of potential differentiation for locally grown asparagus compared with imports from Europe and South America.
The problem: A UK grower of fresh produce asked MacTavish:West to review market opportunities, techniques and equipment for making an essential oil from their waste crop and related by-products.
The problem: Do organic herbs taste better, worse or as good as non-organic herbs? A large protected UK grower of tomatoes, cucumbers and pot herbs asked MacTavish:West to assess and describe the sensory properties of fresh pot herbs of three species: basil, parsley and coriander, grown either conventionally or organically, and to make recommendations for improving the flavour of pot-grown coriander. Being able to supply flavoursome pot herbs, grown organically, would open up new retail opportunities for the supplier.
The problem: How to prove one strawberry tastes better than another. Hargreaves Plants (Lincs, UK) asked MacTavish:West to try and find points of difference for one of their strawberry plant varieties, enabling them to promote the variety to strawberry producers and supermarkets. Hargreaves Plants (www.hargreavesplants.com) is a wholesale supplier in the East of England specialising in soft fruit and asparagus plants.
"Tasty Feedback"
“I have found MacTavish Consulting Ltd to be a very responsive and market aware professional service, giving our business rapid reaction and thorough investigations to the scientific challenges and opportunities that we face to develop and support our business day to day. This has been accomplished with a very practical, cost efficient and enthusiastic approach”
Graham Forber
G's Marketing