Communicating your message
We have been working with a number of fresh produce companies helping them to develop packaging, labels and press releases to tell the world about their purple produce.
Daly Gourmet Potatoes Launches two new washed potato products in Australia.
Winchester Growers is the UK’s major producer of scented flowers for the cut flower market. To promote a specific variety for Mother’s Day in Waitrose supermarkets, a ‘Scratch and Sniff’ label was desired.
MacTavish:West is linked with G's radish promotional campaign.
MacTavish:West is linked with Marshalls Bellaverde Promotional Campaign
The problem: the Isles of Scilly Scented Narcissi growers wanted to define the fragrance of key varieties for marketing and promotional purposes.
The problem: Hargreaves Plants (Lincs., UK) asked MacTavish:West to try and find points of difference for one of their strawberry plant varieties (cv Albion), in time for a Wimbledon launch.
The problem: Freshgro, the UK’s largest produce of Chantenay carrots needed help delivering more technical nutritional, flavour and health stories for their PR campaign, via Pam Lloyd PR.
"Tasty Feedback"
MacTavish:West researched the opportunity for producing a high value extract from our waste fresh produce. They provided an in-depth market review, recommended appropriate production technologies and unearthed some unique commercial opportunities.
Highfields LLP