Communicating your message
Winchester Growers is the UK’s major producer of scented flowers for the cut flower market. To promote a specific variety for Mother’s Day in Waitrose supermarkets, a ‘Scratch and Sniff’ label was desired.
MacTavish:West is linked with G's radish promotional campaign.
MacTavish:West is linked with Marshalls Bellaverde Promotional Campaign
The problem: the Isles of Scilly Scented Narcissi growers wanted to define the fragrance of key varieties for marketing and promotional purposes.
The problem: Hargreaves Plants (Lincs., UK) asked MacTavish:West to try and find points of difference for one of their strawberry plant varieties (cv Albion), in time for a Wimbledon launch.
The problem: Freshgro, the UK’s largest produce of Chantenay carrots needed help delivering more technical nutritional, flavour and health stories for their PR campaign, via Pam Lloyd PR.
"Tasty Feedback"
“I have found MacTavish Consulting Ltd to be a very responsive and market aware professional service, giving our business rapid reaction and thorough investigations to the scientific challenges and opportunities that we face to develop and support our business day to day. This has been accomplished with a very practical, cost efficient and enthusiastic approach”
Graham Forber
G's Marketing