Communicating your message
The problem: the Isles of Scilly Scented Narcissi growers wanted to define the fragrance of key varieties for marketing and promotional purposes.
The problem: Hargreaves Plants (Lincs., UK) asked MacTavish:West to try and find points of difference for one of their strawberry plant varieties (cv Albion), in time for a Wimbledon launch.
The problem: Freshgro, the UK’s largest produce of Chantenay carrots needed help delivering more technical nutritional, flavour and health stories for their PR campaign, via Pam Lloyd PR.
"Tasty Feedback"
MacTavish:West has a respected track record within the fresh produce industry, qualified and experienced in nutritional science with respect to fresh produce. We were impressed with the quality of scientific input and their ability to respond to deadlines. A recent proposal they put forward showed the best scientific approach to our call and Dr Hazel MacTavish-West's skill set was perfect. The proposal was successfully funded.
Phil Effingham, Director of Farming & Agronomic Development, Marshalls (Produce World)