Mactavish:West is an independent consultancy providing near market expertise and a common sense, can-do approach for your projects.  We are the specialists you can't afford (or don't require) full-time: so just buy-in the expertise when you need, for whatever you need. 

Directors & Chief Consultants: 

Hazel MacTavish-West BSc(Agric Hons) PhD(Tas) MBIAC MAAAC

         

Hazel is an unusual combination of scientist (plant (phyto)chemist and physiologist), and marketing entrepeneur.  Providing a unique and diverse near-market approach, working with blue chip and smaller companies to identify new ingredients, new products and to develop supply chains for them.  Hazel is passionate about marketing fruit and vegetable products to consumers on the basis of taste and health, and a wealth of industry contacts to make this happen.  New product development is a key interest.  Check out our News page to keep up with what the Vegdoctor is on with at the moment...

Contact hazel@mactavishwest.com.au for:

• Food science - especially new product development
• Plant extracts
• Analysis
• Creative marketing & design

Darren West BSc(Hons) MPhil(Cantab) CEng MIET MIEAust CPEng FRSA

Darren is an engineer, scientist and business entrepeneur with key skills in design and prototyping of complex audio visual and computer hardware.   Key clients include Microsoft and Pixel Power.  With a keen interest in sustainable engineering and a creative mind which knows no bounds. 

Contact darren@mactavishwest.com.au  for:

• Electronics & software
• Accounts enquiries

Collaborating Food Consultants: (Contact hazel@mactavishwest.com.au)

Lindsey Bagley, BA CSci, FIFST. 

Lindsey has over 30 years in the food & healthcare industries, specialising in product and process development. Lindsey has experience of many technologies and has worked for the beverage, baked goods, dairy, confectionery, fats and oils and ambient foods sectors of the industry. Her work has resulted in a number of patents, many wholly new ingredients and applications, and over four hundred new retail product launches. 

Technical Support:

Helen Greenleaves BSc

Helen has a degree in science and a number of years experience working in scientific support for research and technology transfer at ADAS Ltd (UK).  Now freelance, Helen supports with literature reviews, market sampling and sensory testing.

Design & Marketing (Contact hazel@mactavishwest.com.au)

Alan Pritchard

Alan is an innovative and creative designer for rapid response labels, banners, packaging and logos. 

Helen Wood

Zest ST (www.thinkzest.com)

Zest are a complete marketing and design solution for challenging, larger projects - they designed this web site and have worked with MacTavish West to support major clients in the UK and Australia.  We cannot recommend them highly enough!

Photography (Contact hazel@mactavishwest.com.au)

Tony Lomas

Tony is a Hobart-based photographer specialising in corporate and commercial photography. Previously Tony worked in the television industry in a variety of roles: Director, Editor and Camera Operator. Tony works with clients from the initial conceptual stage, through image capture and onto the image processing and manipulation stage. 

"Tasty Feedback"