Mactavish:West is an independent consultancy providing near market expertise and a common sense, can-do approach for your projects. We are the specialists you can't afford (or don't require) full-time: so just buy-in the expertise when you need, for whatever you need.
Senior Consultants:
Hazel MacTavish-West BSc (Agric) (Hons, Syd); PhD(Tas)

Hazel is an unusual combination of scientist (plant (phyto)chemist and physiologist), and marketing entrepeneur. Providing a unique and diverse near-market approach, working with blue chip and smaller companies to identify new ingredients, new products and to develop supply chains for them. Hazel is passionate about marketing fruit and vegetable products to consumers on the basis of taste and health, and a wealth of industry contacts to make this happen. New product development is a key interest. Check out our News page to keep up with what the Vegdoctor is on with at the moment...
Contact hazel@mactavishwest.com.au for:
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Food science - especially new product development
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Plant extracts
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Analysis
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Creative marketing & design
Darren West BSc(Hons) MPhil(Cantab) CEng MIET MIEAust CPEng FRSA

Darren is an engineer, scientist and business entrepeneur with key skills in design and prototyping of complex audio visual and computer hardware. Key clients include Microsoft and Pixel Power. With a keen interest in sustainable engineering and a creative mind which knows no bounds.
Contact darren@mactavishwest.com.au for:
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Electronics & software
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Accounts enquiries
Collaborating Technical Consultants:
Richard Binks, B.Sc. (Hons) App. Bio.; Dip Crop Protection, PhD (Tropical Agriculture, Reading).

Richard is an extremely experienced horticultural technologist. His career has involved working with a diverse UK and international supply base involved in the production, processing, packing and marketing of horticultural products, especially vegetable and salad crops (with a particular passion for tomatoes). He has a full working knowledge of organic and Integrated Crop Management (ICM) standards and policies currently in operation in EU and overseas (Global Gap (formally EurepGAP), Tesco Natures Choice, Marks & Spencer ´Field to Fork´, and UK Assured Produce protocols, UKROFS, Codex Alimentarius. He is experienced in developing environmentally sound and sustainable IPM systems on farms. Richard has strong links with all major global seed companies. Based in Europe, Richard can liaise with UK retailers and producers across Europe, and can initiate and manage projects to provide a market advantage for clients Down Under.
Contact hazel@mactavishwest.com.au
Collaborating Food Consultants:
Lindsey Bagley, BA CSci, FIFST.

Lindsey has over 30 years in the food & healthcare industries, specialising in product and process development. Lindsey has experience of many technologies and has worked for the beverage, baked goods, dairy, confectionery, fats and oils and ambient foods sectors of the industry. Her work has resulted in a number of patents, many wholly new ingredients and applications, and over four hundred new retail product launches.
Judith Sweet, renowned cook and recipe developer

Judith is well known in the food scene in Tasmania. She has established an enviable reputation over her 35+ years teaching, consulting, creating and enjoying all things to do with food. Judith had a long stint presenting her television cookery series ‘What’s Cooking’ and ‘Judith’s Food Notes’, along with running her restaurant ‘Cotswold Cuisine’ and directing cookery schools. For the past 8 years Judith has had a weekly recipe page in the Tasmanian ‘Mercury’ daily newspaper and has a regular ‘talk back’ radio segment on ABC radio.
Contact hazel@mactavishwest.com.au
Technical Support:
Helen Greenleaves BSc

Helen has a degree in science and a number of years experience working in scientific support for research and technology transfer at ADAS Ltd (UK). Now freelance, Helen supports with literature reviews, market sampling and sensory testing.
Design & Marketing (Contact hazel@mactavishwest.com.au)
Alan Pritchard

Alan is an innovative and creative designer for rapid response labels, banners, packaging and logos.
Helen Wood

Zest ST (www.thinkzest.com)
Zest are a complete marketing and design solution for challenging, larger projects - they designed this web site and have worked with MacTavish West to support major clients in the UK and Australia. We cannot recommend them highly enough!
Photography (Contact hazel@mactavishwest.com.au)
Tony Lomas
Tony is a Hobart-based photographer specialising in corporate and commercial photography. Previously Tony worked in the television industry in a variety of roles: Director, Editor and Camera Operator. Tony works with clients from the initial conceptual stage, through image capture and onto the image processing and manipulation stage.
"Tasty Feedback"
MacTavish-West have opened up new areas of business for us and worked with us to develop, design and market some new products we have been interested in for a long time.
John Ranicar
Ranicar Pacific Pty. Ltd.