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Mar 2, 2010

'Selling a Healthier Future' at Stockbridge Technology Centre, April 19th 2010 for producers, retailers, government, academics and health promotion groups to discuss more effective strategies to promote increased consumption of fruit and vegetables.

A picture of Hazel MacTavish-West

We are mactavish:west – specialist consultants to the grown food and flower production chain. From growers right through to retailers, we explore the natural composition and biochemistry of fruit, vegetables and flowers, adding value throughout the supply chain. We examine, understand, analyse, optimise and promote flavour, fragrance, colour and bioactivity to provide comprehensive reporting and recommendations based on scientific knowledge on how to improve your produce. Our expertise lies in our proven ability to understand and utilise the scientific development of horticulture for retail profit.

Hazel MacTavish-West

We work under the direction of Dr Hazel MacTavish-West, an expert in plant phytochemistry with over 20 years academic and commercial experience. With a degree in Agricultural Chemistry from University of Sydney and a PhD from University of Tasmania where she studied fragrance biochemistry, Dr Hazel MacTavish-West is best placed to offer the unique skill of translating scientific research into commercial reality across a broad horticultural product range.

"Tasty Feedback"

We needed to find and promote points of difference for a strawberry cultivar, so we asked MacTavish:West to help us. They were fast, thorough and effective at finding unique points, and supporting them with sound science, presented in a user friendly format.

Rupert Hargreaves
Hargreaves Plants

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